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Your life.

Simplified.

Welcome Beloved

Founder’s note:

What inspired TR was for one, my love for and keen interest in fashion, dressing ​up and my fascination with trying to grasp why people spend as much as they ​do on clothing and luxury items. Seeing bold, confident and strong women who ​carry themselves with grace and poise both in the workplace and in public left ​me pondering more on why we all need that as women - young women ​especially. Dressing well and appropriately has the power to boost one’s ​confidence, makes us more courageous and motivates us to show up better for ​ourselves. TR’s BI (Brand Identity) is the colour purple which derives from ​Proverbs 31:22 “She maketh herself coverings of tapestry; her clothing is silk and ​purple.” - In ancient Biblical times the colour purple was associated with ​affluence, wealth and royalty. My desire is for women to delight in looking after ​themselves, for ourselves and invest in self-development in order to show up in ​the world gracefully and with poise. We owe it to ourselves.

Who are we?

The intention behind TR stems from having spotted a gap in the South African fashion market and ​industry. Based on our findings, personal shopping is most predominant and has a much stronger ​footprint in the Global North. Moreover, for as long as I have known about the career, I have only ever ​heard one person make reference to it in South Africa. This made me understand that personal ​shopping is the missing piece in the SAn fashion market. Things like these go unnoticed because we all ​rely on e-commerce and online shopping for convenience.

Finally, one of our mottos is “Your life. Simplified.” Purely because I am a firm believer that life ​somewhat does become a lot “easier” when we embody confidence and courage and when we invest ​in self-development. I admittedly named TR after myself because every waking day of my life, I ensure I ​show up as exactly that: courageous & confident. I do miss the mark sometimes because “I’m just a ​girl” in a big big world haha. So of course I would love for you, my beloved, to embody the same thing ​too. When you finally do, you will come to learn that the big fears that held you back for however long, ​have no hold on you and you shall walk like you, in fact are worthy of everything you have ever desired.


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Styling & ​Personal ​Shopping

Get expert uniquely curated style and ​fashion advice in the comfort of your ​home or virtually.

Image ​consultancy

Look dashing while on the go

with our style and beauty tips.

a person holding a brown leather cross body bag

Closet ​organisation

Have your shoes, bags and more ​organised for seamless mornings and less ​clutter.

Here are some looks for inspo:

Thandile Rafisa

(Founder)

a person wearing glasses and a brown jacket standing in front of a building

Thandile Rafisa

(Founder)

a person in a black dress and jacket standing in front of a building

Thandile Rafisa

(Founder)

Why work with us?

  • In an era where trends are rife and everyone ​is starting to look like everyone else around ​them, we help you remain true to yourself by ​helping you cultivate your own style.
  • We offer both virtual and in-person ​consultations centered around your unique ​style and image preferences.
  • Get 24/7 customer support.
  • We help you find ways to declutter and invest ​in valuable clothing items rather than ​splurging on the unecessary.

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White Circle Vector

Your life.

Simplified.

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Johannesburg ​Metropolitan Area

“Do one thing everyday that scares you!” - Eleanor Roosevelt